Professional services firms don’t have to be boring.
In a world of AI-generated drivel, brands with a pulse will come out on top.
We help you differentiate, ditch the corporate waffle and build a brand that makes prospects and clients think, Yep, these are my people.
WHAT WE DO
Think of us as the antidote to the great AI bland-out.
We offer a suite of services to help you stop sounding like a template and start sounding like a human.
Brand voice & messaging
Develop how you sound across the board so prospects and clients hear the real you.
Brand strategy & positioning
Define what sets you apart and how you want to be known in the market.
Client experience design
Map the full journey from first contact to long-term retention, then fix what’s not working.
Website strategy & copy
Shape information architecture, messaging and UX copy that reflects who you are.
Onboarding content
Create smooth, impressive first experiences that set the tone for the entire relationship.
Content strategy
Define what to say, where to say it and when, so your content reaches your ideal clients.
Ongoing content
Stay front of mind with a steady stream of content that sounds like you, not like everyone else.
Workshops
Half- or full-day sessions to get your whole team aligned, so everyone communicates consistently.
Sale preparation
Get your brand, content and client experience in shape before you sell, so buyers see maximum value.
WHO WE ARE
We’re here to help your business get noticed (in all the right ways).
We get your challenges
Professional services is a specific world. We understand you’re dealing with cautious clients, expertise that can be hard to explain and a market where everyone looks and sounds the same.
We've walked the walk
We’ve founded and grown businesses, built brands from scratch and scaled them through distinctive positioning. We know what attracts clients because we’ve done it ourselves.
We're authentic & flexible
We speak human, not corporate jargon, and know how to make you approachable without losing authority. Some projects need more of us, some need less, so we adjust to what you need.
Saltbox is led by Donna Martin, who’s spent 20+ years building businesses and brands, shaping client experience and operations, and leading creative teams across finance, healthcare, design and publishing.
She founded and scaled an accounting firm that grew 30% annually on the strength of its brand, client experience and culture. She led content and design at Pfizer’s CX & AI division, turning complex topics into content that people actually want to consume. She also ran a publishing and design agency for over a decade, leading creative and commercial teams, delivering work for B2C and B2B clients..
We’re refreshingly human
We’re not trying to be fancy, or more corporate, or bigger than we actually are. Our work is led and largely handled by Donna (that gal up there), with talented associates stepping in for bigger projects or specialist work like marketing strategy, visual brand or web development.
Whatever the project, you’ll get a strategic thinker who knows your business, specialists when needed and transparency across the board.
Here’s how it works…
Chat
We strike up a conversation about what’s not working, what you’re trying to achieve and whether we’re the right fit for you.
Plan
We outline what needs doing, who’ll handle it, how long it’ll take and what it costs. Clear scope, realistic timelines and transparent pricing.
Deliver
We dive in and get things done: projects, audits, strategy, whatever’s needed. We deliver finished work, stick around for support or step back until next time.
© 2026 Saltbox Consulting